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Colour psychology for brands

Mar 6, 2025 | Advice

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Colour Psychology

Did you know that the colours you use convey messages to your customers?  Here’s a breakdown of the psychology behind some of the colours.

* The logos used are for illustrative purposes only.

  • Red
  • Blue
  • Green
  • Orange
  • Yellow
  • Purple

Red: grabs attention with passion and urgency, driving action in brands
seeking to energize.

Blue: conveys trust and stability, making it ideal for brands prioritising reliability and security.

Green: signifies growth and harmony, perfect for brands emphasizing nature and well-being.

Orange: blends enthusiasm and friendliness, creating a vibrant,
approachable brand presence.

Yellow: radiates optimism and energy, brightening brands that aim for a
cheerful, friendly vibe.

Purple: evokes luxury and creativity,distinguishing brands with a sense of royalty and imagination.

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Genial Ingele

Genial Ingele

CEO & Businessman

I am a business-minded, cybersecurity-minded, full stack developer who uses creativity and logic to resolve real world problems. I have years of experience in software and web development, graphic design, and marketing. I have written articles that will definitely catch your eye. I am on LinkedIn, Twitter, ResearchGate, and Ndolena.

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