Ndolena Design SA
  • Home
  • Services
    • Online Growth
    • Branding
  • Portfolio
  • Blog
  • Contact
Select Page

Here is MTN’s new logo…

Feb 18, 2022 | News

Simple enough, right? Do you want to guess how much they paid for it? Possibly millions of Rands. And I will be optimistic and assume that the designers did a lot of research to come up with this simple representation of the company.

I know there will be a lot of criticism and many claiming that it was probably done with Microsoft Paint. That’s totally beside the point. The point is MTN, the client. When MTN looks at this logo, they can see the potential it has, the many ways in which it can be applied to their current services and products, the potential customers it will bring them, and the overall value and the modern message it conveys.

A logo does not have to be complicated to be valuable to the client. It simply needs to convey the message that the client wants to convey to their customers.

COLOURS

You can see that the old logo had more colors and more shapes. My question as a designer is probably the same as yours: will the clients be able to recognize the logo without those colors?

Most likely they will be able to recognize it, I mean the name is still the same. As I understand it, the designers most likely did a lot of research to answer that simple question. And I guess that the answer was yes. Why? Because they deduced that the primary color that clients mostly associate the brand with is the bright, rich yellow that MTN uses. These colors bring certain emotions and have a way that they influence consumer behaviors.
So, maybe after many surveys and analytics reports, they deduced that they would keep the yellow so that they don’t lose the brand completely.

SHAPES

What about the shapes? You will also notice that the new MTN logo kept its oval in which the logotype is font. This is a great rebranding strategy as it still maintains the general idea of the previous logo.

Of course, there is a bit of difference with the new logo because it is just a little bit more orange.

APPLICATION

Have a look at how they are already using this logo, in my opinion, it is quite beautiful and effective.

MTN
Source: Tech Central (https://techcentral.co.za/mtn-group-to-unveil-new-corporate-identity/207890/). MTN office, Johannesburg.

More examples are the Nike logo, Twitter, Zoom, Microsoft, Vodacom and so many more.

In brief, before you complain about a logo being expensive, think of how much you value the impact it has or will have on your business.


ABOUT THE AUTHOR

GENIAL INGELE

Genial Ingele is a business analyst who constantly researches business development and offers solutions to business problems.

He obtained his bachelor’s degree in software development at Monash University, a renowned South African university. In 2021, he studied business management practice (a postgraduate diploma) at the University of Cape Town, the best business school in Africa (according to Top Universities, 2021).

Entrepreneur, Business Analyst, and Marketing Expert

Ndolena Design © 2018-2022. Registered in South Africa as "Ndolena Design SA". Reg no: 2018/305066/07.

0800 029 999 Stay home, Stay safe. For info & support on COVID-19 visit sacoronavirus.co.za
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies. The POPI Act of 2020 requires this consent
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT